How do businesses get bigger, and why does growth sometimes go wrong?
Business growth: internal (organic) and external growth, methods of external growth (merger and takeover), the reasons for and benefits of growth including economies of scale, and the drawbacks and risks of growth.
A focused answer to the Eduqas GCSE Business C510 content on business growth, covering organic and external growth, mergers and takeovers, economies of scale, and the benefits, drawbacks and risks of getting bigger.
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What this topic is asking
Eduqas C510 wants you to know how a business grows, the difference between internal (organic) and external growth, the two methods of external growth (merger and takeover), the reasons and benefits of growth (especially economies of scale), and the drawbacks and risks. The exam often asks you to judge whether growth, and which kind, is right for a particular business.
Internal (organic) growth
Organic growth is cheaper, lower-risk and easier to control, because the business grows at its own pace using systems and a culture it already understands. The drawback is that it is slow; building market share branch by branch can take years.
External growth: mergers and takeovers
External growth is fast: a takeover instantly adds the other firm's outlets, customers, products and market share, and can remove a competitor. But it is expensive (often funded by borrowing) and risky: merging two firms with different cultures, systems and brands is hard, and many takeovers disappoint.
Economies of scale
The biggest financial reason to grow is economies of scale.
The benefits of growth
Beyond economies of scale, growth lets a business increase profit (more sales), raise market share and market power, spread risk by selling more products or in more markets, and attract better staff and finance because it looks more secure and successful.
The drawbacks and risks of growth
So a business must grow at a pace it can finance and manage, which is why many choose steady organic growth over a risky takeover.
Try this
Q1. State two sources of economies of scale. [2 marks]
- Cue. Bulk buying (purchasing), bigger machinery (technical), spreading advertising (marketing), cheaper borrowing (financial).
Q2. A firm's total costs are to make units. Calculate its cost per unit. [2 marks]
- Cue. per unit.
Exam-style practice questions
Practice questions written in the style of WJEC Eduqas exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
Eduqas 20183 marksExplain the difference between a merger and a takeover. (Component 1)Show worked answer →
A 3-mark AO1 question. A merger is when two businesses agree to join together to form one new, larger business, usually as equals and by mutual agreement. A takeover (acquisition) is when one business buys a controlling interest in another (more than half its shares), so it gains control, and this may be agreed or hostile (against the wishes of the target's directors). One mark for defining a merger as a mutual joining, one for defining a takeover as one firm buying control of another, and one for the key contrast (agreement and equality versus one firm absorbing the other). A common error is to use the two words interchangeably.
Eduqas 20229 marksA regional bakery chain is considering rapid growth by taking over a rival chain. Evaluate whether this external growth is the right way for the bakery to expand. (Component 2)Show worked answer →
A 9-mark Evaluate question needing both sides and a judgement applied to the bakery. For external growth by takeover: it is fast, instantly adding the rival's shops, customers and market share; it removes a competitor; and it may bring economies of scale that cut the cost per loaf. Against, or its risks: takeovers are expensive and often funded by borrowing, increasing risk; integrating two firms with different cultures, systems and brands is difficult and can disrupt service; and rapid growth can lead to diseconomies of scale (poor communication, low morale) and overstretched cash flow. Compared with slower organic growth: organic growth is cheaper and easier to manage but much slower. Judgement: a takeover suits the bakery if it has the finance and management to absorb the rival and the market is worth capturing quickly, but if cash is tight or the cultures clash, controlled organic growth may be safer. Markers reward two-sided analysis (including a comparison with organic growth) applied to the bakery and a supported conclusion.
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Sources & how we know this
- WJEC Eduqas GCSE Business specification (C510) — WJEC Eduqas (2017)