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5. Marketing

5 dot points across 5 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How has the internet changed the way businesses market and sell?

Digital marketing and e-commerce: e-commerce and m-commerce, social media and digital promotion, the benefits and drawbacks of digital marketing, and the impact of technology on the marketing mix.
A focused answer to the Eduqas GCSE Business C510 content on digital marketing and e-commerce, covering e-commerce and m-commerce, social media and digital promotion, the benefits and drawbacks of digital marketing, and its impact on the marketing mix.
11 min answer →

How does a business find out what its customers actually want?

Market research: primary and secondary research, quantitative and qualitative data, methods of collecting data, the use of market research, and sample size and reliability.
A focused answer to the Eduqas GCSE Business C510 content on market research, covering primary and secondary research, quantitative and qualitative data, methods of collecting data, the uses of research, and sample size and reliability.
12 min answer →

How does a business divide up its customers and decide who to aim at?

Market segmentation and targeting: the meaning of market segmentation, the main bases for segmenting a market, the benefits of targeting a market segment, and the role of a target market.
A focused answer to the Eduqas GCSE Business C510 content on market segmentation and targeting, covering what segmentation means, the main bases for segmenting a market, the benefits of targeting a segment, and the role of a target market.
11 min answer →

How do the four parts of the marketing mix work together to sell a product?

The marketing mix: the four Ps (product, price, promotion and place), pricing strategies, methods of promotion, channels of distribution, and how the elements of the mix work together.
A focused answer to the Eduqas GCSE Business C510 content on the marketing mix, covering the four Ps (product, price, promotion and place), pricing strategies, methods of promotion, channels of distribution, and how the elements work together.
12 min answer →

What is marketing actually for, and how does it help a business succeed?

The role of marketing: the purpose of marketing, identifying and meeting customer needs, the relationship between marketing and the rest of the business, and the importance of a competitive advantage and a USP.
A focused answer to the Eduqas GCSE Business C510 content on the role of marketing, covering the purpose of marketing, identifying and meeting customer needs, how marketing links to the rest of the business, and competitive advantage and the USP.
11 min answer →