MediaQ&A by dot point

Analysis of media content in context: answering Section 1 of Question Paper 1 by analysing a studied media text using the key aspects of media literacy, with detailed reference to the text and to its context.

Analysis of media texts: answering Section 2 of Question Paper 1 by analysing one or more unseen media texts, comparing or contrasting their use of the key aspects of media literacy.

Applying the key aspects analytically: using the point, evidence, effect method to analyse media texts, distinguishing analysis from description and summary across both sections of Question Paper 1.

Creating media content: the assignment overview - planning and developing your own media content in response to a negotiated brief, applying the key aspects of media literacy across the planning (20 marks) and development (30 marks) sections.

Audience: analysing how texts target, address and position audiences, how audiences are categorised, and how they may read texts in preferred, negotiated or oppositional ways, as a key aspect of media literacy.

Categories: analysing genre, conventions, hybridity and the contract between text and audience as one of the key aspects of media literacy.

Institution: analysing who produces, funds, regulates and distributes media texts, including ownership, commercial and public-service models and regulation, as a key aspect of media literacy.

Language: analysing the technical and symbolic codes of media texts, including denotation and connotation, as one of the key aspects of media literacy.

Narrative: analysing structure, enigma and action codes, character function and the construction of a story across a media text as one of the key aspects of media literacy.

Representation: analysing how media texts construct people, places, groups, events and ideas, including stereotype, selection and the values a representation promotes, as a key aspect of media literacy.

Society: analysing how media texts reflect, shape and respond to the values, beliefs, issues and context of the society they are produced in, as a key aspect of media literacy.

The impact of media: discussing the influence and effects of the media on individuals and society, weighing media power against the active audience and the role of ownership and regulation.

The role of media in context: answering Question Paper 2 by discussing the role media plays in society, drawing on contexts, debates and the key aspects to build a reasoned extended response.