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ScotlandMediaQuick questions

The Key Aspects of Media Literacy

Quick questions on Categories (genre) - SQA Higher Media key aspect

4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What are genre is defined by repeated conventions?
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A category is recognised by conventions that repeat across texts of that type: the iconography of a Western, the unsafe setting and threat of horror, the investigation and enigma of a crime drama, the gloss and aspiration of a lifestyle advert. Analysing categories means identifying these conventions in a specific text and explaining their effect, rather than simply labelling the genre.
What is q1?
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What does it mean to call genre a contract between text and audience? [2 marks]
What is q2?
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Define genre hybridity and give the effect it can create. [2 marks]
What is q3?
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Why does naming a text's genre earn little on its own? [2 marks]

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