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ScotlandMediaQuick questions

The Key Aspects of Media Literacy

Quick questions on Society - SQA Higher Media key aspect

5short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is texts reflect their society?
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Media texts are shaped by the time and place they are made in: the values, beliefs, anxieties and events of their society leave marks on their content. A text made during a period of social change may reflect that change in its themes, settings and characters. Analysing reflection means identifying the social context and showing where the text draws on it, using specific features rather than vague generalisation.
What is texts shape their society?
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Media does not only mirror society; it can influence it. Repeated representations can reinforce or change how a society views a group or issue; coverage can set the agenda for what audiences think about; texts can promote or question values. Analysing this direction means explaining how a text might influence its audience's attitudes and, over time, the wider society.
What is q1?
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What does it mean to say the relationship between media and society is two-way? [2 marks]
What is q2?
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How can a text reflect its social context? [2 marks]
What is q3?
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Why is describing society in general not enough for full marks? [2 marks]

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