What causes prices to rise or fall, and why does it matter?
The measurement of inflation, demand-pull and cost-push causes, the consequences of inflation and deflation, and the role of expectations.
An answer to AQA A-Level Economics 4.2.5, covering the measurement of inflation using the CPI, demand-pull and cost-push causes, the consequences of inflation and deflation, and the role of expectations.
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What this dot point is asking
AQA wants you to explain how inflation is measured, distinguish demand-pull from cost-push inflation, assess the consequences of inflation and deflation, and explain the role of expectations. The demand-pull versus cost-push diagrams and the index calculation are recurring exam tasks.
Measuring inflation
The basket is updated annually to reflect changing spending habits. Deflation is a sustained fall in the price level (negative inflation); disinflation is a fall in the rate of inflation (prices still rising, but more slowly). The CPI has limitations: it can overstate inflation if it ignores quality improvements, the fixed basket lags real spending, and it is an average that may not match any one household's experience.
Demand-pull and cost-push inflation
A rapid increase in the money supply can also cause inflation, as in the monetarist view captured by the quantity theory of money, : if the money supply M grows faster than real output Q (with velocity V stable), the price level P rises. The 2021 to 2023 surge in many economies combined cost-push pressure (energy and supply-chain disruption) with demand-pull pressure (stimulus and reopening), a useful applied example.
Consequences
- Inflation. Erodes the real value of money and savings, redistributes from lenders to borrowers (the real value of debt falls), creates uncertainty that can deter investment, worsens international competitiveness if it is higher than rivals', and causes "menu" costs (changing prices) and "shoe-leather" costs (managing cash). Moderate, stable inflation is generally seen as far less harmful than high or volatile inflation.
- Deflation. Can cause consumers to delay spending (expecting lower prices), raise the real burden of debt, squeeze profits and lead to falling output and employment, a deflationary spiral. This is why central banks target a low positive rate (2 percent in the UK) rather than zero.
The role of expectations
This is why central banks try to keep expectations "anchored" near the target through credible policy and clear communication. Anchored expectations make inflation easier to control, because they prevent temporary cost shocks from becoming entrenched.
Exam-style practice questions
Practice questions written in the style of AQA exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
AQA 20194 marksA price index rises from 105.0 to 109.2 over a year. Calculate the rate of inflation and explain what a positive but falling inflation rate would be called.Show worked answer →
A 4 mark question rewards the calculation and the correct term.
Inflation rate. .
Term. If the inflation rate is positive but falling (prices still rising but more slowly), this is disinflation, not deflation.
Markers reward the 4 percent figure and correctly distinguishing disinflation (a falling positive rate) from deflation (negative inflation, falling prices).
AQA 20219 marksUsing a diagram, analyse the difference between demand-pull and cost-push inflation.Show worked answer →
A 9 mark analysis question rewards two diagrams and a clear distinction.
- Demand-pull
- Draw AD shifting right along a steep (near-capacity) AS; the price level rises and output rises a little. Caused by excess aggregate demand (a boom, loose policy).
- Cost-push
- Draw SRAS shifting left (higher costs such as energy or wages); the price level rises while output falls, producing stagflation.
- Key difference
- Demand-pull raises prices with output; cost-push raises prices while cutting output. The policy response differs: demand-pull calls for tighter demand policy, cost-push for supply-side measures. Markers reward both diagrams and the output contrast.
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Sources & how we know this
- AQA A-level Economics (7136) specification — AQA (2015)