OCR GCSE Business topic 2 Marketing overview quiz quiz

To produce as many goods as cheaply as it possibly can each year

To pay the wages and salaries that are owed to all of the employees

To identify, anticipate and satisfy customer needs profitably

To keep the business accounts and records accurate and up to date

10 percent

25 percent

50 percent

20 percent

Gluten-free baking aimed at people with coeliac disease

Fizzy soft drinks sold to the general public in every supermarket

Standard washing powder sold to households right across the country

Ordinary petrol and diesel sold at filling stations everywhere

Reading government population statistics

Running a customer questionnaire about a new product

Looking at a competitor's published accounts

Using a market report bought from a research company

Because a sample is always completely 100 percent accurate every time

Because it is against the law to ask very many people any questions

Because researching every possible customer would be too costly and slow

Because customers always flatly refuse to answer any of the survey questions

Geographic

Behavioural

Lifestyle

Demographic

Where products sit on two features, such as price and quality, and where gaps are

How many units of each different product the business actually sells each week

The total wages and salaries that are paid out to all the marketing staff each year

The cash flowing into and out of the business over a given period of time

Growth, introduction, decline, maturity

Introduction, growth, maturity, decline

Maturity, growth, introduction, decline

Introduction, maturity, growth, decline

Penetration pricing

Loss leader

Price skimming

Psychological pricing

Choosing a television advert to promote the new product

Setting a cost-plus price by adding a mark-up to costs

Designing the product's features and overall appearance

Selling through retailers and an e-commerce website

It lets the business reach customers anywhere, at any time

It removes every single one of the costs of running the business

It guarantees a much higher profit for the business every year

It completely avoids all competition from any other business

Because the law requires every single business to balance all four elements equally

Because a weakness in one element undermines the others and confuses customers

Because all four of the elements are controlled directly by the government

Because customers only ever look at the price and ignore everything else