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Northern Ireland · CCEAQ&A
Leisure, Travel & TourismQ&A by dot point
A short Q&A bank for every Northern Ireland Leisure, Travel & Tourism syllabus dot point. Each question and answer is drawn directly from our worked dot-point page, so you can scan key concepts before opening the long-form answer.
Unit 1 Understanding the Leisure, Travel and Tourism Industry
- The components of the leisure industry: sport and physical recreation, arts and entertainment, countryside recreation, home-based leisure, play, and catering, and the facilities, products, services and activities each provides.3Q&A pairs
- The components of the travel and tourism industry: tour operators, travel agents, transport providers, accommodation providers, visitor attractions and online travel services, and how they link to provide and sell travel.3Q&A pairs
- The concepts of leisure, travel and tourism: definitions of leisure time, travel and a tourist, and the main types of tourism (domestic, inbound and outbound) and reasons for travel (leisure, visiting friends and relatives, and business).3Q&A pairs
- Customer service in leisure, travel and tourism: why good customer service matters, the different types of customer and their needs, and how organisations meet those needs and handle complaints.3Q&A pairs
- Leisure, travel and tourism organisations: the private, public and voluntary sectors, who owns and funds each, their main aims, and examples of organisations in each sector.3Q&A pairs
- Products and services in leisure, travel and tourism: the difference between products (physical things a customer pays for and takes away) and services (everything else an organisation provides), with examples from across the industry.3Q&A pairs
- Leisure, travel and tourism destinations: the types of destination (seaside, countryside, city and historic), the features that give a destination its appeal, and the UK and Northern Ireland as tourist destinations.3Q&A pairs
Unit 2 Promoting and Sustaining the Leisure, Travel and Tourism Industry
- Marketing and promotion in leisure, travel and tourism: the purpose of promotion, the main methods (advertising, sales promotions, public relations, the internet and social media, and printed material), and how to judge the effectiveness of promotional material.3Q&A pairs
- Sustainable and responsible tourism: the positive and negative economic, social and environmental impacts of tourism development, the principles of sustainable tourism, and the methods the industry uses to make tourism more sustainable.3Q&A pairs
- Target marketing and market segmentation: why organisations target marketing, and how the market is divided into segments by age, gender, social group, lifestyle and ethnicity to match products to customers.3Q&A pairs
- Worldwide destinations and cultural awareness: the appeal of worldwide tourist destinations, and the attitudes and cultural differences travellers should respect, including social customs, dress, and food and drink.3Q&A pairs