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Northern IrelandLeisure, Travel & TourismQuick questions
Unit 2 Promoting and Sustaining the Leisure, Travel and Tourism Industry
Quick questions on Target marketing and market segmentation - CCEA GCSE Leisure, Travel and Tourism
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is q1?Show answer
Define market segmentation. [2 marks]
What is q2?Show answer
Name three bases on which a market can be segmented. [3 marks]
What is q3?Show answer
Give one reason target marketing is more effective than aiming at everyone. [1 mark]
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