What is primary market research?

New information collected first-hand by the business

Which is an example of secondary research?

Government statistics and market reports

Numerical information such as how many people would buy

Because asking the whole market is too costly and slow

Product, price, place and promotion

Setting a low price to enter a market and win customers

Where and how the product is sold and distributed

Buying and selling goods and services online

It can reach a wider market and trade 24 hours a day

Conducting business through mobile devices such as smartphones

A reason for customers to choose one business over its rivals

By competing on non-price factors such as service and quality

Repeat custom and positive word of mouth

An online business can reach customers anywhere

15questions. Pick an answer and you'll see why right away.

What is primary market research?
Which is an example of secondary research?
What does quantitative data tell a business?
Why do businesses use a sample in market research?
What are the four Ps of the marketing mix?
What is penetration pricing?
What does the place element of the marketing mix refer to?
What is e-commerce?
Which is a benefit of e-business for a business?
What does m-business mean?
What is a competitive advantage?
How should a small business usually compete with a large rival that can charge less?
Which is a benefit of good customer service?
Why is footfall important when a shop chooses a location?
Why does location matter less for an online business?