How do businesses measure profitability and financial health?
The income statement and statement of financial position, the calculation and interpretation of profitability ratios (gross and operating margin, ROCE), liquidity ratios (current and acid test) and the gearing ratio, and the value and limitations of ratio analysis.
A focused answer to the OCR A-Level Business finance theme on statements and ratios, covering the income statement and statement of financial position, profitability ratios (gross and operating margin, ROCE), liquidity ratios (current and acid test), the gearing ratio, and the value and limits of ratio analysis.
Reviewed by: AI editorial process; not yet individually human-reviewed
Have a quick question? Jump to the Q&A page
Jump to a section
What this theme is asking
OCR wants you to read the two main financial statements and to calculate and interpret profitability, liquidity and gearing ratios, then judge the value and limits of ratio analysis. This is the most calculation-heavy part of the finance theme and a staple of Components 2 and 3.
The financial statements
The two statements answer different questions: the income statement asks "did the firm make a profit?"; the balance sheet asks "is the firm financially healthy and solvent?". Ratios draw figures from both.
Profitability ratios
The gross margin shows the profit left after the direct cost of making the product. The operating margin shows the profit left after overheads too, so the gap between the two reflects running costs. Return on capital employed (ROCE) is the headline measure of efficiency: how much operating profit the firm generates for every pound of capital invested (where ). A higher ROCE means capital is being used more productively.
Liquidity ratios
The acid test matters most for firms holding large, slow-moving stock; for a supermarket with fast-moving stock and little credit, a lower current ratio is normal and not a worry.
Gearing
Value and limitations
Ratios turn complex accounts into comparable figures and aid comparison over time and against rivals. But they rely on past data (they describe the past, not the future), ignore qualitative factors (brand, staff, management, market outlook), can be distorted by one-off events or different accounting policies, and only mean something against a benchmark, the firm's own history or an industry norm.
Examples in context
A bank assessing a loan looks at gearing and liquidity to judge default risk. Next has historically combined efficient working capital with moderate gearing, which analysts cite as a reason for its resilience. Thomas Cook, before its 2019 collapse, carried very high gearing and weak liquidity; the ratios warned of fragility well before failure. A supermarket runs a low current ratio safely because its stock sells fast and it pays suppliers more slowly than it collects from customers.
Try this
Q1. A firm has current assets of and current liabilities of . Calculate the current ratio. [2 marks]
- Cue. .
Q2. Analyse why a bank would look at a firm's gearing ratio before lending. [6 marks]
- Cue. High gearing means high existing interest commitments, so further lending raises default risk in a downturn, developed as a chain in context.
Exam-style practice questions
Practice questions written in the style of OCR exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
OCR H431/02 20196 marksA firm has revenue of , gross profit of and operating profit of . Calculate the gross profit margin and the operating profit margin. (6)Show worked answer →
A Component 2 calculation rewarding both formulae, working and units. Gross profit margin . Operating profit margin . Markers reward both margins and the percentage signs. A strong answer comments: the gap between the two (40% to 15%) reflects operating expenses (overheads), so the firm keeps 40p of gross profit per pound of sales but only 15p after running costs. The common error is to divide by profit rather than by revenue.
OCR H431/02 202416 marksEvaluate the value of ratio analysis to a bank deciding whether to lend to a UK manufacturer. (16)Show worked answer →
A 16-mark evaluation on a four-level grid. For: ratios let the bank judge the firm's profitability (margins, ROCE), its liquidity (current and acid test ratios show whether it can meet short-term debts), and its gearing (how heavily it is already borrowed, and therefore the risk of more debt). Chain: high gearing means high existing interest commitments, so a further loan raises the risk of default in a downturn, which the gearing ratio reveals. Against: ratios are historical (they describe the past, not the future), can be distorted by one-off events or accounting choices, ignore qualitative factors (management, order book, market outlook), and mean little without a benchmark. Evaluation: ratios are a powerful first screen for a lender but must be trended, benchmarked and combined with qualitative due diligence. A judged conclusion reaches the top band.
Related dot points
- Financial objectives including profit, cash flow, return and shareholder value, the distinction between internal and external sources of finance, short-term and long-term finance, and the factors that determine the most appropriate source for a given situation.
A focused answer to the OCR A-Level Business finance theme on objectives and funding, covering financial objectives, internal versus external sources of finance, short-term and long-term finance, and the factors that determine the most appropriate source for a situation.
- The classification of costs into fixed, variable and total, the calculation of revenue, contribution and profit, break-even analysis and the margin of safety, the construction and interpretation of break-even charts, and the value and limitations of break-even analysis.
A focused answer to the OCR A-Level Business finance theme on costs and break-even, covering fixed, variable and total costs, revenue, contribution and profit, the break-even point and margin of safety, break-even charts, and the value and limitations of break-even analysis.
- The importance of cash flow and the difference between cash and profit, the construction and interpretation of cash-flow forecasts, the causes of and solutions to cash-flow problems, and the purpose and use of budgets and variance analysis.
A focused answer to the OCR A-Level Business finance theme on cash and budgets, covering the difference between cash and profit, cash-flow forecasts, the causes of and solutions to cash-flow problems, and budgets and variance analysis, with worked calculations.
- Investment appraisal techniques including the payback period, the average rate of return and net present value, the calculation and interpretation of each, the role of qualitative factors, and the value and limitations of investment appraisal.
A focused answer to the OCR A-Level Business finance theme on investment appraisal, covering the payback period, the average rate of return and net present value, the calculation and interpretation of each, qualitative factors, and the value and limitations of investment appraisal.
- The external environment in which businesses operate, including market structures and the level of competition, the determinants of demand and supply and how price is set in a market, and the impact of competition and market conditions on business decisions.
A focused answer to the OCR A-Level Business external-environment theme on markets, covering market structures and the level of competition, the determinants of demand and supply, how price is set, and the impact of competition and market conditions on business decisions.
Sources & how we know this
- OCR A-Level Business (H431) specification — OCR (2015)