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Global business

5 dot points across 5 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How do businesses judge whether to enter a country, as a market or a base?

The factors a business assesses when judging a country as a market or as a production location, including market size and growth, incomes, infrastructure, costs, skills, political stability and risk, and the use of this analysis in deciding whether and how to expand.
A focused answer to the OCR A-Level Business global theme on assessing a country, covering the factors a business judges when treating a country as a market or as a production location, including market size and growth, incomes, infrastructure, costs, skills, political stability and risk.
11 min answer →

How do businesses market across borders?

Global marketing strategy and the adaptation of the marketing mix for international markets, the standardisation versus adaptation decision, the role of global and niche markets, and the influence of cultural and social factors on marketing.
A focused answer to the OCR A-Level Business global theme on marketing, covering global marketing strategy, the adaptation of the marketing mix for international markets, the standardisation versus adaptation decision, global and niche markets, and the influence of cultural and social factors.
10 min answer →

What is globalisation, and why do businesses trade internationally?

The nature and causes of globalisation, the growth of international trade, the reasons businesses trade and expand overseas, the role of exchange rates in international trade, and the benefits and drawbacks of globalisation for businesses and stakeholders.
A focused answer to the OCR A-Level Business global theme on globalisation, covering the nature and causes of globalisation, the growth of international trade, the reasons businesses expand overseas, the role of exchange rates, and the benefits and drawbacks of globalisation for stakeholders.
11 min answer →

Why do firms become multinationals, and what is their impact?

The reasons for foreign direct investment and the growth of multinational companies, the methods of entering overseas markets including offshoring, outsourcing and joint ventures, and the impact of multinationals on host and home countries and the control of them.
A focused answer to the OCR A-Level Business global theme on multinationals, covering the reasons for foreign direct investment and the growth of multinationals, methods of entering overseas markets including offshoring, outsourcing and joint ventures, and the impact of multinationals on host and home countries.
11 min answer →

How do trade barriers and trading blocs affect businesses?

The methods and effects of protectionism including tariffs, quotas and subsidies, the role and impact of trading blocs and free-trade agreements, and how protectionism and trading blocs affect business decisions and competitiveness.
A focused answer to the OCR A-Level Business global theme on trade barriers, covering the methods and effects of protectionism (tariffs, quotas, subsidies), the role and impact of trading blocs and free-trade agreements, and how they affect business decisions and competitiveness.
10 min answer →