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EnglandBusiness

Marketing

5 dot points across 5 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How is marketing changing online and across borders?

The growth of digital marketing including e-commerce, social media and data-driven targeting, the marketing of services, and the adaptation of the marketing mix for international markets, including the standardisation versus adaptation decision.
A focused answer to the OCR A-Level Business marketing theme on digital and international marketing, covering e-commerce, social media and data-driven targeting, the marketing of services, and adapting the marketing mix for international markets through standardisation or adaptation.
10 min answer →

How do firms divide a market and decide where to compete?

Market analysis through segmentation, targeting and positioning, the calculation and interpretation of market size, growth and share, the product life cycle and extension strategies, and the Boston matrix for managing a product portfolio.
A focused answer to the OCR A-Level Business marketing theme on market analysis, covering segmentation, targeting and positioning, the calculation of market size, growth and share, the product life cycle and extension strategies, and the Boston matrix for portfolio decisions.
11 min answer →

What does marketing set out to achieve, and how do firms gather data?

The role and objectives of marketing, the difference between market and product orientation, niche and mass markets, and the methods, uses and limitations of primary and secondary market research, including sampling and the analysis of market data.
A focused answer to the OCR A-Level Business marketing theme on objectives and research, covering the role and objectives of marketing, market versus product orientation, niche and mass markets, and the methods, uses and limits of primary and secondary research including sampling.
11 min answer →

How do businesses set prices, and what shapes the right strategy?

Pricing strategies including cost-plus, penetration, price skimming, competitive, psychological and loss-leader pricing, the factors that determine the choice of strategy, and price elasticity of demand and its influence on pricing decisions.
A focused answer to the OCR A-Level Business marketing theme on pricing, covering cost-plus, penetration, skimming, competitive, psychological and loss-leader pricing, the factors shaping the choice, and price elasticity of demand with a worked calculation.
11 min answer →

How do the elements of the marketing mix combine into a strategy?

The marketing mix of product, price, place and promotion (and the extended mix for services), the importance of an integrated and coherent mix, product design and the design mix, branding and the unique selling point, and distribution channels.
A focused answer to the OCR A-Level Business marketing theme on the mix, covering product, price, place and promotion, the extended mix for services, the design mix, branding and the unique selling point, distribution channels, and the importance of an integrated mix.
11 min answer →