How do businesses use quantitative techniques to make decisions?
Quantitative decision-making techniques, including decision trees and expected values, and critical path analysis to plan and schedule projects, together with the value and limitations of each technique.
A focused answer to the OCR A-Level Business theme on quantitative decision making, covering decision trees and expected monetary values, critical path analysis and the float, and the value and limitations of each technique with worked calculations.
Reviewed by: AI editorial process; not yet individually human-reviewed
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What this theme is asking
OCR wants you to use two quantitative decision tools, decision trees (with expected values) and critical path analysis (CPA), and to judge how useful each is. Both appear as calculation questions in Components 2 and 3, usually followed by a recommendation or evaluation.
Decision trees
The firm chooses the option with the highest net expected value (expected value minus the cost of the option). Decision trees force probabilities and payoffs to be stated explicitly, which disciplines the decision, but the probabilities are usually estimates, the payoffs are forecasts, and the method assumes the firm is risk-neutral (it ignores how much a bad outcome would hurt).
Critical path analysis
CPA works out, for each activity, the earliest start time (EST) and the latest finish time (LFT). The float is the spare time a non-critical activity has before it would delay the project:
Activities on the critical path have zero float. Knowing this lets a manager schedule resources, identify which delays matter, and consider bringing activities forward (running them in parallel) to shorten the project.
The value and limitations of CPA
CPA forces a project to be planned in detail, identifies the activities that cannot slip, and supports tighter control and resource scheduling. But the network is only as reliable as its time estimates, which are uncertain for complex projects; it does not guarantee the resources will be available when needed; and it must be revised as circumstances change. It is a planning aid, not a guarantee.
Examples in context
A construction firm uses CPA to schedule a build so that, for example, foundations (critical) are never delayed while landscaping (with float) can wait. A manufacturer deciding whether to invest in new machinery might use a decision tree to weigh a high-payoff, uncertain automation project against a safer, smaller upgrade. A retailer planning a store refit uses CPA to keep the closure as short as possible, since every extra day shut costs sales.
Try this
Q1. A decision has a chance of a payoff and a chance of a payoff. Calculate its expected value. [2 marks]
- Cue. .
Q2. Analyse one benefit to a project manager of identifying the critical path. [6 marks]
- Cue. It shows which activities cannot slip without delaying the whole project, so the manager focuses resources and control there, developed as a chain in context.
Exam-style practice questions
Practice questions written in the style of OCR exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
OCR H431/02 20186 marksA project has two options. Option A: a probability of of a payoff and of a payoff. Option B: a certain payoff of . Calculate the expected value of Option A and recommend which option to choose. (6)Show worked answer →
A Component 2 calculation rewarding the formula, correct substitution and a recommendation. Expected value of Option A . Compare with Option B's certain . On expected value alone, Option A is preferred because . Markers reward working and units, plus a brief judgement: a risk-averse firm short of cash might still pick the certain , since the expected value ignores the spread of outcomes. The common error is to forget to multiply each payoff by its probability before adding.
OCR H431/02 202312 marksAssess the value of critical path analysis to a UK construction firm managing a large building project. (12)Show worked answer →
A 12-mark "Assess" on a four-level grid. For: critical path analysis identifies the sequence of activities that determines the minimum project duration (the critical path) and the float on non-critical tasks, so the firm can schedule resources, bring activities forward and spot which delays will push back completion. Chain: knowing the critical path lets the manager focus attention on the tasks that cannot slip, reducing the risk of late-completion penalties. Against: the network is only as good as the time estimates, which for a complex build are uncertain; it does not guarantee resources are available, and it must be revised as the project changes. Evaluation: CPA is valuable for planning and control but is a model resting on estimates, so it should be updated and combined with experienced judgement. A judged conclusion reaches the top band.
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Sources & how we know this
- OCR A-Level Business (H431) specification — OCR (2015)