What must a food label show, and how does marketing influence what we buy?
Food labelling and marketing: the mandatory information required by law, allergen labelling, traffic-light and reference-intake nutrition labelling, date marks, and how marketing influences food choice.
A focused answer on food labelling and marketing for OCR GCSE Food Preparation and Nutrition (J309), covering mandatory label information, allergen and nutrition labelling (traffic lights and reference intakes), date marks, and how marketing influences food choice.
Reviewed by: AI editorial process; not yet individually human-reviewed
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What this dot point is asking
OCR wants you to know the information that must by law appear on a food label, how allergens and nutrition are shown, what the date marks mean, and how marketing influences what people buy. Labelling protects and informs the consumer.
Mandatory label information
This information lets the consumer choose safely (allergens, dates, storage) and wisely (compare ingredients, nutrition, value).
Allergen labelling
Nutrition labelling: traffic lights and reference intakes
- Traffic-light labelling colours the front of pack for fat, saturated fat, sugars and salt: red (high), amber (medium) and green (low) per portion, so shoppers can compare and choose at a glance.
- Reference intakes (RI) show what a portion contributes as a percentage of an average adult's daily needs (for example "30% of an adult's reference intake of sugars"), based on a reference of about kcal a day.
Date marks
The label carries a use-by date (safety, on high-risk foods) or a best-before date (quality, on longer-life foods). These guide safe use and reduce waste.
How marketing influences choice
Try this
Q1. How is the ingredients list ordered on a food label? [1 mark]
- Cue. In descending order of weight (the largest ingredient first).
Q2. State what the colours red, amber and green mean on traffic-light labelling. [2 marks]
- Cue. Red means high, amber means medium and green means low (for fat, saturated fat, sugar and salt per portion).
Exam-style practice questions
Practice questions written in the style of OCR exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
OCR 20196 marksExplain the information that must by law appear on the label of a pre-packed food, and why this information is useful to the consumer.Show worked answer →
A 6-mark free-response question.
Mandatory information includes: the name of the food; a list of ingredients in descending order of weight, with allergens emphasised (for example in bold); the weight or quantity; a use-by or best-before date; storage and cooking instructions where needed; the name and address of the manufacturer; the country of origin where required; and a nutrition declaration (energy and the amounts of fat, saturates, carbohydrate, sugars, protein and salt).
This helps the consumer choose safely and wisely: allergen emphasis protects people with allergies; the date and storage instructions keep food safe; the ingredients and nutrition information help people compare products and manage their diet; and the origin and weight allow informed comparison and value for money.
Top-band answers (5 to 6 marks) list several mandatory items and link them to how they help the consumer.
OCR 20214 marksExplain how traffic-light nutrition labelling helps shoppers make healthier choices.Show worked answer →
A 4-mark structured question.
Traffic-light labelling colours the front of pack for fat, saturated fat, sugars and salt: red means high, amber means medium and green means low, per portion. It lets shoppers see at a glance whether a food is high or low in these.
This helps healthier choices because a shopper can quickly compare products and choose those with more green and amber and fewer reds, helping cut fat, sugar and salt without reading the full nutrition table.
Markers reward the red/amber/green meaning (high/medium/low) for fat, saturated fat, sugar and salt, and that it lets shoppers compare and choose at a glance.
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