What does unlimited liability mean for a business owner?

They are personally responsible for all business debts

An advantage of being a sole trader is:

Easy and cheap to set up, with full control

A proven brand and business model with franchisor support, lowering risk

Many businesses can sell online from cheap premises and reach customers nationwide

Product, price, promotion, place

So they send the same message about the product

Place (e-commerce) and promotion (digital advertising)

A cash-flow forecast and sources of finance

To minimise risk and help obtain finance

Only a public limited company (plc) can sell shares to the general public

12questions. Pick an answer and you'll see why right away.

What does unlimited liability mean for a business owner?
Which form of ownership gives the owners limited liability?
An advantage of being a sole trader is:
A benefit of running a franchise rather than starting from scratch is:
For which business is proximity to the market the most important location factor?
How has e-commerce changed business location decisions?
What are the four elements of the marketing mix?
Why must the elements of the marketing mix be consistent?
Technology has most changed which two elements of the marketing mix?
Which of these would a business plan normally include?
What are the two main purposes of a business plan?
Why can a private limited company NOT raise finance by selling shares to the public?