Media audiences overview quiz - AQA GCSE Media Studies quiz

Attitudes, values, interests and lifestyle choices that audiences hold

The genre and format of the media products that they like to create

Measurable facts such as age, gender, social class and income

The reading position the producer wants them to take

Measurable facts such as age, gender and yearly income

The device or platform that they use to access media

The geographic region that an audience lives in only

Attitudes, values, interests and lifestyle

A small, specialised audience

A large, broad and varied audience

An audience that never engages with media

An audience made up only of producers

The audience actively selects, interprets and negotiates the meaning of media

The audience is passive and accepts injected messages directly

The audience completely ignores all of the messages contained in the media

The audience always rejects the message and takes an oppositional reading

Directly to every member of the audience at once with no mediation at all

Only through paid advertising that is aimed at the target audience

Indirectly, through opinion leaders who interpret and pass them on

Only through the rules set by a government media regulator

A single brief exposure to a media message changes a person's behaviour instantly

Audiences are fully active and cannot be influenced by the media at all

Only young children are influenced by the media, while adults are immune

Long-term, repeated exposure gradually shapes how audiences see the world

When the media exaggerates a threat from a group or behaviour, amplifying public fear

A type of gratification that an active audience seeks out when they choose a media product

A government body that regulates the media and sets the rules producers must follow

A camera technique used to make an audience feel tense or frightened during a scene

The hypodermic needle model of effects

The uses and gratifications theory

Gerbner's cultivation theory

Levi-Strauss binary opposition

Distribution

Vertical integration

Personal identity

Denotation

Because it stops audiences from interacting and forces them to simply receive messages

Because it removes all of the choice that audiences once had over what they consume

Because it can only be used by media producers and never by ordinary audiences

Because audiences can comment, share and create content rather than only receiving it