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Northern IrelandBusiness & Communication SystemsQuick questions
Unit 2 The Business Environment
Quick questions on The marketing mix - CCEA GCSE Business and Communication Systems (Unit 2)
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is no justification?Show answer
Recommend questions need the choice tied to the product and target market, with a reason, not just a method named.
What is q1?Show answer
State the four Ps of the marketing mix. [2 marks]
What is q2?Show answer
Explain penetration pricing. [2 marks]
What is q3?Show answer
Give one reason the four Ps must be consistent with each other. [2 marks]
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