How does the media represent ethnicity, and how does Paul Gilroy's postcolonial theory explain the persistence of otherness and racial hierarchy?
Representation: ethnicity and postcolonial theory (Paul Gilroy). The legacy of colonialism, otherness and racial hierarchies, the civilisationism that ranks cultures, and postcolonial melancholia, applied to media representations of ethnicity.
An OCR A-Level Media Studies guide to ethnicity and Paul Gilroy's postcolonial theory. Covers the legacy of colonialism, otherness and racial hierarchies, civilisationism, and postcolonial melancholia, applied to media representations of ethnicity, with the analysis skills the representation essays reward.
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What this dot point is asking
OCR names Paul Gilroy as the theorist for representations of ethnicity. His postcolonial theory argues that media representations of race still carry the legacy of colonialism. You need his key concepts (otherness, racial hierarchy, civilisationism, postcolonial melancholia), the ability to apply them to a set product, and the judgement of whether a product reproduces or challenges colonial logic.
The answer
The legacy of colonialism
This is the core claim: present-day media do not start from a blank slate but inherit a colonial way of seeing that ranks and others.
Otherness and racial hierarchy
A key concept is otherness: minority groups are frequently represented as the other, different from and outside the (often white) norm. Othering marks a group as not-us, which can exclude, exoticise or threaten. This connects to a racial hierarchy in which some groups are positioned as superior and others as inferior, an inheritance of colonial thought.
Civilisationism
Gilroy describes civilisationism: the ranking of cultures so that Western culture is treated as advanced and civilised while other cultures are framed as primitive, backward or threatening. In the media this surfaces when non-Western people or cultures are represented as exotic spectacle, as in need of saving, or as a danger to be feared.
Postcolonial melancholia
Gilroy's concept of postcolonial melancholia describes a society's inability to mourn the loss of empire, which keeps imperial pride and anxiety alive in the present. This helps explain why colonial attitudes resurface in media representations even where open racism is publicly rejected. The analytical question is whether a product reproduces this colonial logic or challenges it.
Examples in context
A strong answer applies Gilroy to specific signs, names otherness and any civilisationist hierarchy, and judges whether the product reproduces or challenges colonial logic, rather than simply noting that a minority group appears.
Try this
Q1. Explain what Gilroy means by representing a group as "the other". [5 marks]
- What the marker wants. Othering as constructing a group as different from and outside the norm, marking and excluding them, rooted in colonial thinking (AO1).
Q2. Analyse how ethnicity is represented in one set product, using Gilroy's postcolonial theory. [10 marks]
- Cue. Read the signs, identify otherness and any civilisationist hierarchy, and judge whether the product reproduces or challenges colonial logic (AO2).
Exam-style practice questions
Practice questions written in the style of OCR exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
OCR H409/01 202215 marksAnalyse the representation of ethnicity in one set product, using Gilroy's postcolonial theory. [15]Show worked answer →
An Analyse question naming a theory (AO1 and AO2), marked by levels of response. The marker rewards close analysis plus accurate use of Gilroy.
Method. Identify the ethnic representation and the signs that build it (framing, setting, role, language). State what each connotes.
Develop. Apply Gilroy: representations of race carry the legacy of colonialism; minority groups may be cast as the other, and a civilisationist hierarchy may rank cultures. The top band judges whether the product reproduces this colonial logic or challenges it with a fuller representation.
OCR H409/01 202320 marksDiscuss the extent to which media representations of ethnicity reflect a colonial legacy. Refer to set products you have studied. [20]Show worked answer →
An extended essay (AO1 and AO2), shown at the 20-mark cap, marked by levels of response.
For. Gilroy argues representations of race are shaped by the legacy of colonialism: minorities are cast as the other and ranked by a civilisationist hierarchy, and postcolonial melancholia keeps imperial attitudes alive. Apply to named set products.
Against. Some products offer countertypes and fuller, self-authored representations, audiences decode actively, and convivial, multicultural representations complicate a purely colonial reading.
Judgement. Gilroy powerfully explains persistent otherness, but representations are mixed and changing. A judgement grounded in set products reaches the top band.
Related dot points
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An OCR A-Level Media Studies guide to representation and Stuart Hall. Covers representation as construction not reflection, selection and mediation, stereotyping as the exercise of power, and how media reinforce or challenge dominant ideologies, with the analysis skills the representation questions reward.
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- Representation: feminist theory. Liesbet van Zoonen (gender as constructed, the objectification of women, the male gaze) and bell hooks (feminism as a political struggle against patriarchy, intersectionality of race, class and gender).
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- Representation: theories of identity (David Gauntlett). The greater diversity of representations in modern media, audiences using media as a pick-and-mix resource to construct fluid identities, and the shift from singular role models to negotiated selves.
An OCR A-Level Media Studies guide to theories of identity and David Gauntlett. Covers the greater diversity of representations in modern media, the pick-and-mix construction of identity, the shift from singular role models to negotiated selves, and the link to participatory media, with the application skills the representation essays reward.
- Theoretical perspectives: applying the representation theories. Choosing and applying Hall, Gauntlett, van Zoonen, bell hooks and Gilroy to set products, combining constraint and agency theories, and reaching the ideological judgement the essays reward.
An OCR A-Level Media Studies guide to applying the representation theories. Covers choosing and applying Hall, Gauntlett, van Zoonen, bell hooks and Gilroy to set products, combining constraint and agency theories, and reaching the ideological judgement, with the exam skills the higher-tariff questions reward.
Sources & how we know this
- OCR A Level Media Studies (H409) specification — OCR (2023)
- After Empire: Melancholia or Convivial Culture? — Paul Gilroy (2004)