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Representation (the theoretical framework)
Quick questions on Theories of identity (David Gauntlett) - OCR A-Level Media Studies representation
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What are greater diversity of representations?Show answer
This diversity is the precondition for his theory: only because there are many representations can audiences choose among them.
What is pick-and-mix identity?Show answer
Gauntlett's signature idea is that audiences use media as a pick-and-mix resource: they select some elements and reject others to construct their own fluid, negotiated identities. Identity is not simply absorbed from a single source; it is assembled from many, and continually adjusted. This makes the audience active in identity formation.
What is q1?Show answer
Explain what Gauntlett means by a "pick-and-mix" approach to identity. [5 marks]
What is q2?Show answer
Analyse how one set product offers audiences resources to construct their identity, using Gauntlett. [10 marks]
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