OCR A-Level Media Studies media industries: a complete overview
A complete overview of media industries in OCR A-Level Media Studies. Explains production, distribution and circulation, ownership and power (Curran and Seaton), cultural industries (Hesmondhalgh) and regulation (Livingstone and Lunt), and the Explain and essay question types the area rewards.
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Media industries is the third area of OCR's theoretical framework: how products are produced, distributed and circulated, who owns that process, and how it is regulated. It is examined in Component 02, Section A. This overview ties the area together; each section has a matching dot-point page.
How the area is examined
Component 02 Section A sets Explain questions (often around 10 marks, AO1 and AO2) and longer essays (up to 20 marks). The essays are marked by levels of response, so applying a named industry theory to a set product and reaching a judgement is what lifts you into the top band.
Production, distribution and circulation
The spine of the area is production (making), distribution (reaching audiences) and circulation (spreading across platforms). Ownership is organised through vertical and horizontal integration, conglomeration and synergy, and reshaped by convergence and technological change. Funding is commercial or public service, which shapes a product's priorities.
Ownership and power (Curran and Seaton)
Curran and Seaton argue a few profit-driven companies dominate the media, which tends to narrow variety and the diversity of viewpoints, a concern for democracy. They argue diverse and alternative ownership widens creativity. Balance the theory against digital participation, public service and independents.
Cultural industries (Hesmondhalgh)
Hesmondhalgh explains industry behaviour from one fact: cultural production is high-risk. Firms manage risk by maximising audiences, integration and conglomeration, and formatting (stars, genres, sequels, franchises). But they also need innovation and difference (Neale), so there is a constant tension between repetition and difference.
Regulation (Livingstone and Lunt)
Livingstone and Lunt argue regulators (Ofcom, IPSO, the BBFC, the ASA) face a permanent tension between protecting citizens and serving consumers (choice and freedom of expression), and that convergence and globalisation make regulation harder, as online and global platforms cross jurisdictions.
How the area is examined
- Explain (AO1 and AO2). Apply a structural term or named theory to a set product.
- Extended essays (AO1 and AO2). Apply and evaluate the industry theories, with a judgement.
Sources & how we know this
- OCR A Level Media Studies (H409) specification — OCR (2023)