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EnglandProduct Design and TechnologiesQuick questions

Design theory and context

Quick questions on Influential designers and companies: Dyson, Apple, Rams, Starck - Edexcel A-Level Product Design

4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What are intuitive products?
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Apple, with designer Jonathan Ive, built a design-led business on simplicity, intuitive use and meticulous making, from the translucent iMac to the iPod and iPhone. Apple shows how integrating design, hardware, software and brand can create category-defining, highly profitable products and a loyal user base.
What is q1?
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State the phrase that summarises Dieter Rams's design philosophy. [1 mark]
What is q2?
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Explain one way James Dyson's approach to development led to a successful product. [2 marks]
What is q3?
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Give one reason for studying the work of past and present designers. [1 mark]

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