Edexcel A-Level Business Theme 4.3 Global marketing overview quiz quiz

Adapting the product, the packaging and the promotion separately for every single country it enters

Selling only in the home market while carefully avoiding all overseas expansion and risk

Using a completely different brand name and identity in each country the firm operates in

Using the same product and marketing in every market for economies of scale and a consistent brand

Thinking global and acting local: a global brand with local adaptation

Only selling locally and never attempting to expand beyond the home market

Abandoning the global brand entirely in favour of separate local identities

Standardising every element of the product and promotion worldwide with no change

Market penetration

Market development

Product development

Diversification

To raise its costs deliberately and reduce the profit it makes abroad

To weaken its brand so that local rivals find it easier to compete

To suit local tastes, sizes or regulations

To avoid selling anything in the new overseas market it has entered

The weather in the firm's home country during the launch period

The colour scheme used in the firm's logo and packaging design

The total number of employees the firm has on its payroll

Local incomes, competition, taxes and exchange rates

Poor translation can make a brand name or slogan meaningless or offensive, harming the brand

It is not important because customers everywhere understand the original English wording fine

Translation always raises sales automatically, whatever the quality of the wording chosen

It removes the need for any branding, since the translated words carry the message alone

Guaranteed success, because culture has no real effect on how products are received abroad

Costly marketing failures and reputational damage

Lower costs with no downside, since cultural research can simply be skipped entirely

Automatic market leadership ahead of all the established local competitors in the market

A single mass market in one country that the firm serves with one standard product

A market with no real customers in it yet, which the firm must create entirely from scratch abroad

A small, specialist segment that recurs across many countries and combines into a viable market

A trading bloc of countries that have removed tariffs and barriers between themselves

Government grants only, which cover the cost of reaching customers in each country

Standardising the product for the mass market in every country the firm sells to

Avoiding the internet and relying on physical shops in each separate national market

E-commerce and digital marketing reaching scattered customers cheaply

Economies of scale and a consistent global brand

Maximum local adaptation of the product to each separate market

Higher translation costs across all of the different markets served

Different products tailored separately for every single market entered