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WalesBusiness

Marketing

4 dot points across 4 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How has technology changed the way businesses market and sell to customers?

Digital marketing and e-commerce: the use of the internet and social media in marketing, e-commerce and online selling, the benefits and drawbacks of digital marketing, and the impact of technology on small and large businesses.
A focused answer to the WJEC GCSE Business content on digital marketing and e-commerce, covering the internet and social media in marketing, online selling, the benefits and drawbacks of going digital, and the impact of technology on businesses.
12 min answer →

How does a business find out what its customers want?

Market research: primary and secondary research, quantitative and qualitative data, methods of collecting data, sampling, the use and reliability of research, and market segmentation and targeting.
A focused answer to the WJEC GCSE Business content on market research, covering primary and secondary research, quantitative and qualitative data, methods of collection, sampling, reliability, and market segmentation and targeting.
13 min answer →

How do the four Ps work together to market a product successfully?

The marketing mix: the four Ps of product, price, place and promotion, pricing methods, the product life cycle and extension strategies, methods of promotion, channels of distribution, and how the elements work together and must be balanced.
A focused answer to the WJEC GCSE Business content on the marketing mix, covering the four Ps of product, price, place and promotion, pricing methods, the product life cycle and extension strategies, promotion and distribution, and how the elements must work together.
14 min answer →

What is marketing for, and how does it help a business succeed?

The role of marketing: identifying and satisfying customer needs, the aims of marketing, the importance of understanding the market and competitors, and the difference between mass and niche markets.
A focused answer to the WJEC GCSE Business content on the role of marketing, covering identifying and satisfying customer needs, the aims of marketing, understanding the market and competitors, and the difference between mass and niche markets.
12 min answer →