Marketing quiz - WJEC GCSE Business quiz

To identify customer needs and satisfy them profitably

To pay the lowest possible wages

To produce goods regardless of demand

To avoid contact with customers

A very large market with wide appeal

A market with no customers at all

A small, specialised part of a market with a particular need

A market only for cheap products

Reading government statistics

Carrying out a questionnaire with customers

Looking at a competitor's website

Using an existing market report

Numerical facts and figures

The total number of sales

The price of a product

Information about opinions, attitudes and reasons

It cannot afford to ask every possible customer, so it asks a representative group

The law requires exactly 100 people to be asked

Samples are always perfectly accurate

To avoid collecting any data at all

Setting one price for everyone

Closing down part of the business

Only selling to one customer

Splitting the market into groups of customers with similar characteristics

Profit, price, people and place

Product, profit, promotion and people

Product, price, place and promotion

Price, place, profit and product

Introduction, decline, growth, maturity, development

Development, introduction, growth, maturity, decline

Growth, development, maturity, introduction, decline

Maturity, growth, introduction, decline, development

A way to close a product down quickly

A method of cutting all promotion

A way to lengthen a product's life and delay decline, such as a redesign or new market

A type of secondary research

Price skimming

Cost-plus pricing

Premium pricing

Penetration pricing

Matching whatever rivals charge

Guessing what feels right

Asking customers to name their price

Adding a mark-up to the cost of making the product

The advertising used

How the product reaches the customer, through channels of distribution

The price charged

The quality of the product

Advertising on television only

A type of market research

Buying and selling goods and services over the internet

Paying staff electronically

It can only reach a tiny audience

It is extremely expensive to post

Negative reviews can spread fast and publicly

It cannot be targeted at any group

It lets them reach national or global customers cheaply and compete with larger firms

It guarantees they will never make a loss

It removes the need for any product

It is only available to large firms