How do international trade, globalisation and multinationals shape business?
International trade, globalisation and multinationals: the reasons for and effects of international trade and globalisation, the role and impact of multinational corporations, and trade barriers and exchange rates.
A focused answer to the WJEC A-Level Business Unit 4 content on international trade, globalisation and multinationals, covering the reasons for and effects of trade and globalisation, the role and impact of multinational corporations, and trade barriers and exchange rates, with examples.
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What this dot point is asking
WJEC Unit 4 examines international trade, globalisation and multinationals: why firms trade internationally, the effects of globalisation, the role and impact of multinational corporations (MNCs), and the influence of trade barriers and exchange rates. Strong answers weigh the opportunities of going global against the risks, and judge the impact of MNCs on host countries in a balanced way.
The answer
International trade and why firms do it
The reasons for trading internationally include:
- A larger market - far more potential customers than at home, raising sales and enabling growth.
- Spreading risk - selling in several economies reduces dependence on any one.
- Cheaper inputs or production - sourcing materials or manufacturing where it is cheaper.
- Economies of scale - larger output lowers unit costs.
Globalisation
Multinational corporations
A multinational corporation (MNC) produces and sells in more than one country. MNCs have a major impact on host countries:
- Positive: they bring investment, create jobs, transfer technology and skills, raise tax revenue and widen consumer choice.
- Negative: they may exploit cheap labour and weak regulation, harm the environment, out-compete local firms, repatriate profits to their home country, and exert significant power over governments.
The net impact depends on the host country's regulation and the firm's conduct.
Trade barriers and exchange rates
Trade barriers restrict international trade: tariffs (taxes on imports that raise their price), quotas (limits on the quantity imported) and other restrictions, often used to protect domestic industries. They can shield home firms but raise costs and prices and invite retaliation.
Exchange rates - the value of one currency in another - affect trade directly. A weaker pound makes UK exports cheaper abroad (boosting export demand) and imports dearer (raising the cost of imported inputs); a stronger pound does the reverse. Exchange-rate changes therefore swing the competitiveness and costs of firms that trade internationally.
Examples in context
Example 1. Going global for growth. A successful Welsh food brand expands by exporting to Europe and beyond, gaining access to a far larger market and exploiting economies of scale, while spreading its risk across several economies. It must manage exchange-rate risk and any trade barriers. The example shows the core benefits of international trade - a larger market, scale and risk-spreading - that drive firms to globalise.
Example 2. An MNC's mixed impact. A multinational opening a plant in a region brings investment, jobs, skills and tax revenue, a clear benefit to the local economy. But it may pay low wages, out-compete local firms and send profits back to its home country, and it holds bargaining power over the host government. The example illustrates the balanced judgement the exam wants on multinationals: real benefits alongside real risks, with the outcome shaped by regulation and conduct.
Try this
Q1. Define the term globalisation. [2 marks]
- Cue. The increasing integration and interdependence of the world's economies, driven by freer trade, better communications and transport, and the spread of multinational firms.
Q2. Explain how a fall in the value of the pound affects a UK firm that exports. [3 marks]
- Cue. A weaker pound makes the firm's exports cheaper for overseas buyers, so export demand and competitiveness rise (though any imported inputs become dearer).
Exam-style practice questions
Practice questions written in the style of WJEC exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
WJEC 20186 marksExplain two benefits to a business of trading internationally.Show worked answer →
A larger market. Exporting opens access to far more customers than the home market, raising potential sales and allowing the firm to grow and exploit economies of scale.
Spreading risk. Selling in several countries reduces dependence on one economy, so a downturn in one market can be offset by others.
Markers reward two distinct, developed benefits, ideally larger market and risk-spreading, linked to growth or stability.
WJEC 20218 marksEvaluate the impact of multinational corporations on the countries in which they operate.Show worked answer →
Positive impacts: multinationals bring investment, create jobs, transfer technology and skills, raise tax revenue and widen consumer choice.
Negative impacts: they can exploit cheap labour and weak regulation, harm the environment, out-compete local firms, repatriate profits abroad, and wield significant power over host governments.
A strong evaluation concludes that multinationals bring real economic benefits but also risks, so the net impact depends on the country's regulation and the firm's conduct, and on whether benefits are shared locally. Markers reward a balanced, supported judgement.
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Sources & how we know this
- WJEC GCE AS/A level Business specification — WJEC (2015)