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WalesBusinessQuick questions
Business Opportunities (AS Unit 1)
Quick questions on Types of markets and market segmentation - WJEC A-Level Business
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is local to global?Show answer
A local market serves a small area (a village shop), a national market the whole country, and a global market customers worldwide. Selling globally widens the customer base but adds cost, complexity and exposure to exchange-rate and cultural risk.
What is q1?Show answer
Define the term market segmentation. [2 marks]
What is q2?Show answer
A firm sells £3 million in a market worth £25 million. Calculate its market share. [2 marks]
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