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Business Opportunities (AS Unit 1)
Quick questions on Market research methods and sampling - WJEC A-Level Business
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is sampling?Show answer
A firm cannot ask every potential customer, so it surveys a sample and treats the result as representative of the whole population (all the people of interest). The method of choosing the sample matters:
What is q1?Show answer
Define the term primary research. [2 marks]
What is q2?Show answer
Explain one advantage of using quota sampling. [3 marks]
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