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WalesBusinessQuick questions
Business Functions (AS Unit 2)
Quick questions on Marketing and the marketing mix - WJEC A-Level Business
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is the product life cycle?Show answer
Most products pass through a life cycle of four stages:
What is the Boston Matrix?Show answer
The Boston Matrix plots each product by its market share and its market growth to manage the whole portfolio:
What is q1?Show answer
State the four elements of the marketing mix. [2 marks]
What is q2?Show answer
Explain one extension strategy a business could use to prolong a product's life. [3 marks]
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