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ScotlandMediaQuick questions
Key Aspects of Media Literacy
Quick questions on Audience key aspect: targeting and response - SQA National 5 Media
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is recognise that audiences respond actively?Show answer
Audiences are not passive. The same text can be read differently by different viewers depending on their background and experience: one viewer finds a comedy hilarious, another finds it offensive. Recognising that audiences interpret texts in varied ways, rather than all receiving the same message, shows a mature understanding of this key aspect and can lift an answer.
What is q1?Show answer
Identify the target audience of a media text you have studied and one feature designed to attract them. [2 marks]
What is q2?Show answer
Explain what mode of address means and give one example. [2 marks]
What is q3?Show answer
What does it mean to say an audience is active? [1 mark]
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