← Business Management syllabus

ScotlandBusiness Management

Management of Marketing and Operations

4 dot points across 4 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

What is the role of marketing, and how does a business research its market and its customers?

The role and benefits of marketing, the identification of customers through market segmentation, the difference between field and desk research, and the main methods of primary market research used to gather customer information.
A focused answer to the SQA National 5 Business Management content on marketing and market research, covering the role and benefits of marketing, identifying customers through market segmentation, the difference between field (primary) and desk (secondary) research, and the main methods of primary market research.
10 min answer →

How does a business produce goods, choose its suppliers and manage its inventory?

The factors in choosing a supplier (the purchasing mix), the management of inventory (stock control) including the costs of over-stocking and under-stocking, the methods of production (job, batch and flow), and the use of technology in operations.
A focused answer to the SQA National 5 Business Management content on operations, covering how a business chooses suppliers (the purchasing mix), manages inventory and the costs of over-stocking and under-stocking, the methods of production (job, batch, flow), and the use of technology in operations.
11 min answer →

How does a business ensure quality, and how does it operate ethically and protect the environment?

The methods of ensuring quality (quality control, quality assurance, total quality management, quality standards, quality circles and benchmarking) and their benefits, and the ethical and environmental issues in operations such as waste, packaging and sustainable sourcing.
A focused answer to the SQA National 5 Business Management content on quality and ethics in operations, covering methods of ensuring quality (quality control, quality assurance, TQM, quality standards, quality circles, benchmarking) and their benefits, plus ethical and environmental issues such as waste, packaging and sustainable sourcing.
10 min answer →

What are the four elements of the marketing mix, and how does a business use product, price, place and promotion?

The four Ps of the marketing mix - product (including new product development, branding and the product life cycle with extension strategies), price (pricing strategies), place (channels of distribution) and promotion (methods of promotion) - and the role of ethical marketing and technology in marketing.
A focused answer to the SQA National 5 Business Management content on the marketing mix, covering the four Ps - product (new product development, branding and the product life cycle with extension strategies), price (pricing strategies), place (channels of distribution) and promotion (methods) - plus ethical marketing and the role of technology.
12 min answer →