SQA National 5 Business Management Unit 2 Management of Marketing and Operations overview quiz quiz
15questions. Pick an answer and you'll see why right away.
What does market segmentation involve?
Which of these is an example of field (primary) research?
Which is an advantage of desk research over field research?
Which are the four elements of the marketing mix?
A firm sets a high price at launch to recover development costs from keen buyers. This is:
Which stage of the product life cycle comes immediately after introduction?
An extension strategy is used to:
Which factor is part of the purchasing mix when choosing a supplier?
A drawback of over-stocking is that:
Which method of production makes one unique item to a customer's exact order?
Flow production is best described as:
Quality control is best described as:
Total quality management (TQM) means:
Which is an ethical or environmental issue in operations?
Which technology updates stock levels automatically as items are sold?