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ScotlandBusiness ManagementQuick questions
Management of Marketing and Operations
Quick questions on The marketing mix: product, price, place, promotion - SQA National 5 Business Management
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is the product life cycle?Show answer
Every product passes through stages of sales over time, called the product life cycle.
What is q1?Show answer
Name the four elements of the marketing mix. [2 marks]
What is q2?Show answer
Describe two stages of the product life cycle. [2 marks]
What is q3?Show answer
Outline one benefit to a business of a strong brand. [2 marks]
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