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ScotlandBusiness ManagementQuick questions
Management of Marketing and Operations
Quick questions on Marketing and market research: segmentation, field and desk research - SQA National 5 Business Management
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is q1?Show answer
Identify two ways a market can be segmented. [1 mark]
What is q2?Show answer
Describe one advantage and one disadvantage of using a questionnaire. [2 marks]
What is q3?Show answer
Outline one benefit to a business of carrying out market research before launching a product. [2 marks]
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