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ScotlandBusiness ManagementQuick questions
Management of Marketing
Quick questions on Customers and market segmentation - SQA Higher Business Management
2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is q1?Show answer
Distinguish between a market-led and a product-led business. [2 marks]
What is q2?Show answer
Describe two methods a business could use to segment its market. [4 marks]
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