← Graphic Communication syllabus

ScotlandGraphic Communication

Commercial and Visual Media Graphics (CVMG)

8 dot points across 8 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How is colour theory used to set mood and meaning, and managed across screen and print?

Applying colour theory: the colour wheel and harmonies, hue, saturation and value, colour psychology, and the RGB and CMYK colour models for screen and print.
An SQA Advanced Higher Graphic Communication answer on colour theory, covering the colour wheel and harmonies, hue, saturation and value, colour psychology and association, and the RGB and CMYK colour models for screen and print.
13 min answer →

How are DTP features and image edits used to assemble and refine a layout?

Using DTP features and edits: cropping, masking, layering, text wrap, transparency, drop shadow, bleed, and combining text and images on a page.
An SQA Advanced Higher Graphic Communication answer on DTP features and edits, covering cropping, masking, layering, text wrap, transparency, drop shadow and bleed, and how text and images are combined and refined on a page.
13 min answer →

How do the elements of design act as the visual building blocks of a layout?

Applying the elements of design - line, shape, form, texture, colour, tone, value and space - as the building blocks of graphic layouts.
An SQA Advanced Higher Graphic Communication answer on the elements of design, covering line, shape, form, texture, colour, tone and space as the visual building blocks of a layout and how each is used purposefully.
12 min answer →

What are the wider impacts and responsibilities of graphic communication?

Evaluating the impact of graphic communication: societal, economic and environmental effects, and the legal responsibilities of copyright and standards.
An SQA Advanced Higher Graphic Communication answer on the impact of graphic communication, covering its societal, economic and environmental effects and the legal responsibilities of copyright and standards.
12 min answer →

How do grids and the stages of graphic production take a layout from idea to finished page?

Using grids and the graphic production stages: preliminary (thumbnail) graphics, working (development) graphics and the structured layout that organises content.
An SQA Advanced Higher Graphic Communication answer on layout and the stages of graphic production, covering grids, preliminary (thumbnail) graphics, working (development) graphics, and how a structured layout organises content.
12 min answer →

How do the principles of design organise elements into an effective layout?

Applying the principles of design - balance, contrast, alignment, proximity, emphasis, rhythm, proportion, unity and depth - to organise a layout.
An SQA Advanced Higher Graphic Communication answer on the principles of design, covering balance, contrast, alignment, proximity, emphasis, rhythm, proportion, unity and depth, and how they organise elements into an effective layout.
13 min answer →

How are graphics output for production and used to promote a product or brand?

Producing production and promotional graphics: file types and resolution, screen versus print output, and consistent branding across promotional material.
An SQA Advanced Higher Graphic Communication answer on production and promotional graphics, covering file types and resolution, screen versus print output, and how consistent branding is applied across promotional material.
12 min answer →

How is typography used to make text readable, structured and on-brand?

Applying typography: typeface classes (serif, sans serif, script, display), type size, weight and case, leading, kerning and tracking, and typographic hierarchy.
An SQA Advanced Higher Graphic Communication answer on typography, covering typeface classes, type size, weight and case, leading, kerning and tracking, and the creation of typographic hierarchy and readable text.
12 min answer →