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ScotlandDesign and ManufactureQuick questions

Design

Quick questions on The market and product lifecycle - SQA Advanced Higher Design and Manufacture

3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is q1?
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Describe what happens to sales during the growth and maturity stages of the product lifecycle. [4 marks]
What is q2?
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Explain why a company might choose incremental rather than radical redesign for a mature product. [4 marks]
What is q3?
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Explain how branding can sustain a product's sales during maturity. [3 marks]

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