What are the promoting media set products, and how are they studied?
Component 01 Section B: the promoting media set products from one global conglomerate (the film poster, trailer and tie-in video game of a film franchise), studied for media language, representation, industries and audiences, and how they promote a property across forms.
An OCR GCSE Media Studies guide to the Component 01 Section B promoting media set products: the film poster, trailer and tie-in video game from one global conglomerate, studied across the framework, and how they promote a property across media forms.
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What this dot point is asking
Component 01 Section B studies promoting media from one global conglomerate: the film poster, trailer and tie-in video game of a film franchise, studied across the framework (media language, representation, industries, audiences). This dot point introduces the set products and the way they promote a property across forms. Always confirm the exact set products with OCR; the recent set has been the The Lego Movie franchise (its film poster, trailer and tie-in video game).
The promoting media set products
These products are promotional: their purpose is to sell the film and the franchise. Studying them shows how advertising and marketing work, and how a global conglomerate exploits one property across many forms. Always confirm the exact set products with OCR for your series; the recent set has been The Lego Movie franchise.
Studying the set products across the framework
- Media language. The conventions of a film poster (central image, title, tagline, release date, studio logo and credits) and a trailer (fast editing, voiceover, key moments, music), and how their codes appeal. A bright, comic poster and a humorous trailer connote fun and target a family audience.
- Representation. How characters and the brand are represented, and what values they carry (fun, family, adventure).
- Industries. The global conglomerate that owns and promotes the property, and how it uses synergy to sell one property across film, marketing and a tie-in game.
- Audiences. Who the products target (families with children, plus adult fans), and how the media language appeals to them.
How the products promote a property across forms
The defining idea of Section B is cross-media promotion: the products work together to sell one property.
- The poster and trailer advertise the film.
- The tie-in video game extends the property into another form and audience experience.
- Together they show synergy (one property promoted across many forms) and convergence (the forms and industries coming together).
Analysing how the products link and promote the property, not just describing each in isolation, is the skill Section B rewards.
Examples in context
How this is examined
Component 01 Section B asks questions on the promoting media set products across the framework, focusing on media language, industry and audience. The reliable move is to name the product and its conventions, analyse the media language and its appeal, explain the conglomerate and synergy, and show how the products work together to promote the property across forms.
Try this
Q1. Explain the conventions of a film poster. [3 marks]
- What the marker wants. A central image, the film title, a tagline, the release date, and the studio logo and credits, arranged to advertise the film and signal its genre and appeal (AO1).
Q2. Explain how the promoting media set products appeal to their target audience. [6 marks]
- Cue. Name a product and its conventions, analyse the media language (colour, image, tagline), and link it to how it appeals to the target audience (AO1 and AO2).
Exam-style practice questions
Practice questions written in the style of OCR exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
OCR J200/01 20226 marksExplain how the promoting media set products use media language to appeal to their audience. Refer to one example. (Component 01 Section B, AO1 and AO2.)Show worked answer →
A Component 01 Section B media language question on the promoting media set products (AO1 and AO2). Markers reward media language linked to audience appeal.
Method: choose a promoting media product (the film poster, trailer or tie-in game) and analyse its media language. A film poster uses a central image, the title and tagline, the release date and the studio logo; its bright colours, comic characters and humorous tagline appeal to a family audience and connote fun and entertainment.
Six marks reward specific media language choices linked to how they appeal to the target audience, anchored in one of the set products, rather than a general description of advertising.
OCR J200/01 20234 marksExplain what is meant by a global conglomerate in relation to the promoting media set products. (Component 01, media industries, AO1.)Show worked answer →
A short Component 01 industries question (mostly AO1). Markers want the concept defined and linked to the set products.
Method: define a global conglomerate as a very large company operating worldwide that owns many businesses across different media (film studios, television, games, merchandise). Then link it to the set products: the promoting media come from one such conglomerate, which can make and promote a property like a film across film, marketing and a tie-in video game.
Four marks reward a precise definition and a clear link to how the conglomerate promotes one property across forms (synergy). The common slip is defining it as simply a big company.
Related dot points
- Component 01 Section B: how the promoting media set products use synergy and convergence to promote one property across film, marketing and a tie-in video game, the role of the global conglomerate, and how cross-media promotion reaches and persuades audiences.
An OCR GCSE Media Studies guide to convergence and cross-media promotion in the Component 01 promoting media set products: how synergy and convergence let a global conglomerate promote one property across film, marketing and a tie-in game to reach audiences.
- Media industries: who owns media companies (including conglomerates and concentrated ownership), how products are funded (advertising, subscription, licence fee, public funding), and how ownership and funding models shape the products that are made and who they serve.
An OCR GCSE Media Studies guide to ownership and funding in the media industries framework: conglomerates and concentrated ownership, the main funding models (advertising, subscription, licence fee, public funding), and how they shape the products made.
- Media language: how the codes and conventions of media products (technical, visual, audio and written codes, and the conventions of form and genre) communicate meaning, and how producers select and combine them to construct a preferred reading for the audience.
How OCR GCSE Media Studies expects you to use codes and conventions in the media language framework: the difference between codes and conventions, the main types of code, and how producers combine them to construct meaning and position the audience.
- Media audiences: how producers identify, categorise and target audiences (by demographics such as age, gender and social class, and by psychographics such as lifestyle and values), and how products are constructed to appeal to and reach a target audience.
An OCR GCSE Media Studies guide to targeting and categorising audiences in the framework: demographics and psychographics, how producers identify a target audience, and how products are constructed to appeal to and reach that audience.
- Media industries: how digital technology and convergence have changed production, distribution and consumption, including cross-media and synergistic production, participatory and user-generated content, and how convergence reshapes the relationship between producers and audiences.
An OCR GCSE Media Studies guide to technology and convergence in the media industries framework: what convergence is, how digital technology has changed production, distribution and consumption, and how cross-media and participatory culture reshape the producer-audience relationship.
Sources & how we know this
- OCR GCSE Media Studies (J200) specification — OCR (2023)