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EnglandBusiness

2. Marketing

5 dot points across 5 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How do businesses find out what their customers want?

Market research: primary and secondary research, qualitative and quantitative data, methods of research, the use of sampling, the reliability of data, and how research informs marketing decisions.
A focused answer to OCR GCSE Business J204 topic 2.2, covering primary and secondary research, qualitative and quantitative data, research methods, sampling and reliability, and how research informs decisions.
10 min answer →

How do businesses divide a market so they can target customers better?

Market segmentation: the bases of segmentation (demographic, geographic, behavioural and lifestyle), the benefits of targeting segments, market mapping, and how segmentation guides the marketing mix.
A focused answer to OCR GCSE Business J204 topic 2.3, covering the bases of segmentation, the benefits of targeting segments, market mapping, and how segmentation shapes the marketing mix.
9 min answer →

How do businesses design products and set prices to win customers?

The marketing mix - product and price: the product life cycle and extension strategies, the design mix, the Boston Matrix, and pricing strategies including cost-plus, competitive, penetration, skimming, psychological and loss leader.
A focused answer to OCR GCSE Business J204 topic 2.4 on product and price, covering the product life cycle and extension strategies, the Boston Matrix, and the main pricing strategies.
11 min answer →

How do businesses promote products and get them to customers?

The marketing mix - promotion and place: methods of promotion (advertising, sales promotion, public relations, sponsorship, social media), distribution channels and the use of e-commerce, and how the elements of the marketing mix work together.
A focused answer to OCR GCSE Business J204 topic 2.4 on promotion and place, covering methods of promotion, distribution channels, e-commerce, and how the four elements of the marketing mix work together.
10 min answer →

What is marketing for, and how does it help a business succeed?

The role of marketing: the purpose of marketing, identifying and anticipating customer needs, building customer relationships, the difference between mass and niche markets, and market share and its calculation.
A focused answer to OCR GCSE Business J204 topic 2.1, covering the purpose of marketing, identifying customer needs, mass and niche markets, and how to calculate and interpret market share.
9 min answer →