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2.2 Making marketing decisions

4 dot points across 4 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How does a product get from the business to the customer?

Place: methods of distribution (retailers and e-tailers using e-commerce); and how the marketing mix is used together, with each element influencing the others, to build an integrated mix and competitive advantage.
A focused answer to Edexcel GCSE Business 2.2.4 and 2.2.5, covering methods of distribution (retailers and e-tailers), and how the elements of the marketing mix work together to build competitive advantage.
7 min answer →

How does a business decide what price to charge?

Pricing strategies and the influences on pricing strategies (technology, competition, market segments and the product life cycle).
A focused answer to Edexcel GCSE Business 2.2.2, covering the main pricing strategies and the influences on pricing decisions (technology, competition, market segments and the product life cycle).
7 min answer →

How does a business design a product and manage it through its life cycle?

The design mix (function, aesthetics, cost); the product life cycle (its phases and extension strategies); and the importance to a business of differentiating a product or service.
A focused answer to Edexcel GCSE Business 2.2.1, covering the design mix (function, aesthetics, cost), the phases of the product life cycle and extension strategies, and the importance of product differentiation.
7 min answer →

How does a business make customers aware of its product and persuade them to buy?

Appropriate promotion strategies for different market segments (advertising, sponsorship, product trials, special offers, branding) and the use of technology in promotion (targeted advertising online, viral advertising via social media, e-newsletters).
A focused answer to Edexcel GCSE Business 2.2.3, covering promotion strategies for different market segments (advertising, sponsorship, product trials, special offers, branding) and the use of technology in promotion (targeted online advertising, viral social media, e-newsletters).
6 min answer →