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EnglandBusiness

3.5 Marketing

4 dot points across 4 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How does a business find out what its customers want?

The purpose of market research, the difference between primary and secondary research and between quantitative and qualitative data, the main methods used, and the importance of reliable data.
A focused answer to AQA GCSE Business 3.5.1, covering the purpose of market research, primary and secondary research, quantitative and qualitative data, the main methods, and the importance of reliable data.
7 min answer →

How does a business divide up its customers to target them better?

The meaning and purpose of market segmentation, the main ways a market can be segmented (age, gender, income, location, lifestyle), the idea of a target market, and the benefits of segmentation to a business.
A focused answer to AQA GCSE Business 3.5.2, covering the meaning and purpose of market segmentation, the main bases for segmenting a market, the target market, and the benefits of segmentation.
6 min answer →

How do businesses decide what to sell and how much to charge?

Two elements of the marketing mix (the four Ps): product, including the product life cycle and the Boston Matrix, and price, including the main pricing strategies and the factors that affect price.
A focused answer to AQA GCSE Business 3.5.3, covering the product element of the marketing mix (the product life cycle and Boston Matrix) and the price element (pricing strategies and the factors affecting price).
8 min answer →

How do businesses tell customers about products and get them to the customer?

Two elements of the marketing mix (the four Ps): promotion, including advertising, sales promotion and digital methods, and place, including the main channels of distribution, and how the four Ps work together as an integrated mix.
A focused answer to AQA GCSE Business 3.5.3, covering the promotion element of the marketing mix (advertising, sales promotion and digital methods) and the place element (channels of distribution), and how the four Ps work together.
7 min answer →