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Northern IrelandLeisure, Travel & Tourism

Unit 2 Promoting and Sustaining the Leisure, Travel and Tourism Industry

4 dot points across 4 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How do leisure, travel and tourism organisations promote their products, and what makes promotional material effective?

Marketing and promotion in leisure, travel and tourism: the purpose of promotion, the main methods (advertising, sales promotions, public relations, the internet and social media, and printed material), and how to judge the effectiveness of promotional material.
A CCEA GCSE Leisure, Travel and Tourism guide to marketing and promotion. Covers the purpose of promotion, the main promotional methods (advertising, sales promotions, public relations, the internet and social media, and printed material), and how to analyse the effectiveness of promotional material such as posters and adverts.
14 min answer →

What are the impacts of tourism, and how can the industry be made more sustainable?

Sustainable and responsible tourism: the positive and negative economic, social and environmental impacts of tourism development, the principles of sustainable tourism, and the methods the industry uses to make tourism more sustainable.
A CCEA GCSE Leisure, Travel and Tourism guide to sustainable tourism. Covers the positive and negative economic, social and environmental impacts of tourism development, the principles of sustainable tourism, and the methods used to make tourism more sustainable, such as protecting the environment, supporting local communities and managing visitor numbers.
15 min answer →

How do organisations divide the market into segments to offer the right products to the right people?

Target marketing and market segmentation: why organisations target marketing, and how the market is divided into segments by age, gender, social group, lifestyle and ethnicity to match products to customers.
A CCEA GCSE Leisure, Travel and Tourism guide to target marketing and market segmentation. Covers why organisations target their marketing, and how the market is divided into segments by age, gender, social group, lifestyle and ethnicity so the right products reach the right customers.
13 min answer →

What attracts tourists to worldwide destinations, and why must travellers be aware of cultural differences?

Worldwide destinations and cultural awareness: the appeal of worldwide tourist destinations, and the attitudes and cultural differences travellers should respect, including social customs, dress, and food and drink.
A CCEA GCSE Leisure, Travel and Tourism guide to worldwide destinations and cultural awareness. Covers what makes worldwide destinations appealing, and the attitudes and cultural differences travellers should respect, including social customs, dress, and food and drink, and why cultural awareness matters for responsible tourism.
13 min answer →