← Business Studies syllabus

Northern IrelandBusiness Studies

Unit 1 Marketing

5 dot points across 5 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

What factors influence where a business chooses to locate?

Business location: the factors that influence where a business locates, including nearness to the market, costs, labour, suppliers and transport, and how the best location depends on the type of business.
A CCEA GCSE Business Studies guide to business location. Covers the main factors that influence where a business locates, nearness to the market, costs of premises, availability of labour, nearness to suppliers and good transport links, and how the best location depends on the type of business.
12 min answer →

How does competition affect a business, and why does good customer service matter?

Competition and customer service: how a business competes (on price and on non-price factors), the effect of competition on a business, and the importance and benefits of good customer service.
A CCEA GCSE Business Studies guide to competition and customer service. Covers how businesses compete on price and on non-price factors such as quality and service, the effect of competition on a business, and why good customer service matters, with its benefits for sales and reputation.
12 min answer →

How do e-business and m-business change the way firms reach and sell to customers?

E-business and m-business: selling and trading online and through mobile devices, the advantages and disadvantages for the business and the customer, and the impact on the marketing mix and on growth.
A CCEA GCSE Business Studies guide to e-business and m-business. Covers selling and trading online and through mobile devices, the advantages and disadvantages for the business and the customer, and how e-business and m-business affect the marketing mix and a firm's potential for growth.
12 min answer →

How do businesses use market research to understand their customers and market?

Market research: the difference between primary and secondary research and between quantitative and qualitative data, common research methods, the idea of a sample, and how research reduces risk.
A CCEA GCSE Business Studies guide to market research. Covers the difference between primary and secondary research and between quantitative and qualitative data, common methods such as questionnaires, interviews and surveys, the idea of a sample, and how market research helps a business reduce risk.
13 min answer →

What is the marketing mix, and how do the four Ps work together to sell a product?

The marketing mix (the four Ps): product, price, place and promotion, the main pricing methods and promotion methods, and how the four Ps must work together and suit the target market.
A CCEA GCSE Business Studies guide to the marketing mix, the four Ps. Covers product, price, place and promotion, the main pricing methods such as cost-plus, competitive, penetration and skimming, common promotion methods, and how the four Ps must work together and suit the target market.
14 min answer →