Back to the full dot-point answer
Northern IrelandBusiness StudiesQuick questions
Introduction to Business
Quick questions on The marketing mix - CCEA A-Level Business Studies AS 1
8short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is product?Show answer
The product is the good or service offered, including its features, quality, design, branding and packaging. It must satisfy customer needs and ideally offer a unique selling point that distinguishes it from rivals.
What is price?Show answer
Price is the amount charged. Common methods include:
What is place?Show answer
Place is how the product reaches the customer: the channels of distribution. These range from selling direct, through wholesalers and retailers, to e-commerce and online marketplaces. The aim is to make the product available where and when customers want it.
What is promotion?Show answer
Promotion communicates the product's benefits and persuades customers to buy. Methods split into above-the-line (mass media advertising such as TV, radio and online ads) and below-the-line (targeted methods such as sales promotions, public relations, direct mail, sponsorship and social media).
What are extension strategies?Show answer
To prolong the profitable life of a product before decline, a business uses extension strategies: restyling or redesigning the product, finding new markets or uses, changing price, increasing advertising, or adding new features. These lift the sales curve and delay decline.
What is q1?Show answer
State the four elements of the marketing mix. [2 marks]
What is q2?Show answer
Explain one suitable pricing method for launching a new, innovative gadget. [3 marks]
What is q3?Show answer
Analyse how a business might adjust its marketing mix as a product moves from growth to decline. [6 marks]