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Northern IrelandBusiness StudiesQuick questions
Introduction to Business
Quick questions on Marketing and market research - CCEA A-Level Business Studies AS 1
5short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is primary research?Show answer
Primary (field) research gathers new, first-hand data for a specific purpose. Methods include questionnaires and surveys, interviews, focus groups, observation and test marketing. It is current and specifically relevant, but it is time-consuming and costly.
What is secondary research?Show answer
Secondary (desk) research uses data that already exists. Sources include government statistics, market reports, trade publications, the internet and the firm's own sales records. It is cheaper and quicker, but may be out of date, less specific or available to competitors too.
What is q1?Show answer
State two methods of primary market research. [2 marks]
What is q2?Show answer
Explain one benefit of market segmentation to a business. [3 marks]
What is q3?Show answer
Analyse the value of market research to a business launching a new product. [6 marks]
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