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EnglandMediaQuick questions
Theoretical perspectives (applying the named theories)
Quick questions on Applying the audience theories - OCR A-Level Media Studies theoretical perspectives
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is the active-passive spectrum?Show answer
This spectrum is your essay structure: it tells you which theories to set against one another.
What is applying to the set product's audience?Show answer
The second skill is application to the actual audience of the set product: what they might imitate or learn (Bandura, Gerbner), the readings they take (Hall), the needs they satisfy (uses and gratifications), or how they participate and create (Jenkins, Shirky). The theory must describe this product's audience, not audiences in general.
What is q1?Show answer
Explain how you would structure an essay on whether audiences are active or passive. [5 marks]
What is q2?Show answer
Apply one passive and one active audience theory to one set product. [10 marks]
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