Quick questions on The academic poster (NEA Task 2): communicating the investigation - OCR A-Level English Language

The poster's central challenge is transformation. The investigation is a long, technical, academic report; the poster is a short, accessible piece for a different audience. This means selecting the essentials (not everything fits in 750 to 1000 words), translating or removing jargon, and restructuring for a reader who will scan rather than study. A poster that simply pastes in chunks of the report fails because it has not been transformed for the new audience.

"Where the report might write 'the data evidenced a statistically notable frequency of synthetic personalisation realised through second-person deixis', the poster would recast this for a non-specialist: 'the adverts constantly spoke to readers as "you", as if talking to a single friend, even though they were addressing millions'. The poster keeps the finding but transforms the register and the terminology for an informed general reader, which is exactly the AO5 skill being assessed." This shows transformation for the audience.

"An effective poster opens with a hook and the research question ('Do online reviews really sound like a friend?'), then a brief, accessible account of how the investigation was done, then the key findings in clear, signposted sections, closing on what it all suggests. The structure guides a scanning reader through the investigation without assuming prior knowledge, demonstrating the control of structure and register AO5 rewards." This models accessible structure.

Which assessment objective is the academic poster assessed for? [2 marks]

Why is "transformation" the key skill of the poster? [2 marks]

Present the aims, methods and findings of your investigation in an academic poster for a non-specialist but interested audience. [10 marks]