What social, moral and ethical issues surround product design, and how should designers respond to them?
Social, moral and ethical issues in product design: planned and built-in obsolescence, fair and ethical trade (Fairtrade), worker conditions and globalisation, inclusive design, consumer culture, and the designer's social responsibility.
A focused answer to OCR A-Level Product Design on the social, moral and ethical issues in design: planned and built-in obsolescence, Fairtrade and ethical trade, worker conditions and globalisation, inclusive design, consumer culture, and the designer's social responsibility.
Reviewed by: AI editorial process; not yet individually human-reviewed
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What this dot point is asking
OCR wants you to explain the social, moral and ethical issues around product design, planned obsolescence, fair trade, worker conditions, inclusivity and consumer culture, and to discuss the designer's responsibility. These issues connect design decisions to people and society, not just to materials.
Planned and built-in obsolescence
The exam reward is developing the concerns (environmental, ethical, social), not just defining the term.
Fair and ethical trade
Worker conditions, globalisation and consumer culture
Inclusive design and social responsibility
Exam-style practice questions
Practice questions written in the style of OCR exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
OCR 20206 marksExplain what is meant by planned obsolescence, and discuss the social, ethical and environmental concerns it raises.Show worked answer →
A Component 02 question marked by points within a levels structure. Markers reward the definition and developed concerns.
Award marks for: planned (or built-in) obsolescence is the practice of designing a product so that it wears out, becomes outdated or is difficult or uneconomic to repair, encouraging the user to replace it sooner than necessary; examples include non-replaceable batteries, parts designed to fail, frequent style changes (fashion obsolescence) and software that stops supporting older devices. The concerns: environmentally, it increases waste, raw-material extraction and energy use because products are replaced more often; ethically, it can be seen as deceiving or exploiting consumers and wasting resources for profit; socially, it pressures people to keep buying and can disadvantage those who cannot afford frequent replacement. A balanced answer may note manufacturers argue some replacement drives innovation and keeps industries and jobs viable.
A common dropped mark is defining obsolescence but not developing the social, ethical and environmental concerns.
OCR 20228 marksDiscuss the social responsibility a designer has when designing a globally manufactured consumer product. Refer to worker conditions, fair trade and inclusivity in your answer.Show worked answer →
A Component 02 levels-of-response question (AO3), marked by levels.
A top-level answer covers several responsibilities and weighs them. Worker conditions and globalisation: products are often made in low-cost countries, so a responsible designer and company should ensure safe conditions, fair pay and no exploitative or child labour in the supply chain, because cutting cost must not cut welfare. Fair and ethical trade: choosing Fairtrade or ethically sourced materials (and certified supply chains) supports better prices and conditions for producers, especially in developing countries. Inclusivity: designing so the product is usable by as many people as possible (age, ability, size) is a social responsibility, not just a feature. The evaluation should weigh the tensions: ethical sourcing and inclusive design can raise cost and price, supply chains are hard to monitor, and there is a trade-off between affordability and welfare. A justified conclusion is that a designer has a real social responsibility across welfare, fairness and inclusivity, and that meeting it builds trust and long-term value even where it adds cost.
Markers reward covering several responsibilities and weighing the cost tensions with a judgement.
Related dot points
- The 6 Rs of sustainable design (rethink, refuse, reduce, reuse, repair, recycle), design for disassembly, the circular economy and cradle to cradle, and how designers apply them to reduce a product's environmental impact.
A focused answer to OCR A-Level Product Design on the 6 Rs of sustainable design (rethink, refuse, reduce, reuse, repair, recycle), design for disassembly, the circular economy and cradle to cradle, and how designers apply them to cut a product's environmental impact.
- Life cycle assessment (LCA): the stages of a product's life (raw material extraction, processing, manufacture, packaging and transport, use, end of life), carbon footprint, embodied energy, and how an LCA guides design decisions to cut impact.
A focused answer to OCR A-Level Product Design on life cycle assessment: the stages from raw material extraction through processing, manufacture, transport, use and end of life, carbon footprint and embodied energy, and how an LCA guides design decisions to reduce environmental impact.
- The sustainability of materials and resources: finite versus renewable resources, sustainable timber (FSC), recycling of polymers and metals, the WEEE directive, and how material choice affects a product's environmental impact.
A focused answer to OCR A-Level Product Design on the sustainability of materials and resources: finite versus renewable resources, sustainable timber and the FSC, the recycling of polymers and metals, the WEEE directive, and how material choice affects environmental impact.
- Inclusive design and user-centred design: designing for the widest range of users regardless of age, ability or size, the use of adjustability and percentile ranges, and involving users throughout the design process through research and testing.
A focused answer to OCR A-Level Product Design on inclusive and user-centred design: designing for the widest range of users regardless of age, ability or size, using adjustability and percentile ranges, and involving users throughout the process through research and usability testing.
- The design approach of major companies (Apple, Dyson, Braun, Alessi, IKEA, Gtech), their use of brand identity, design language, user-centred design and manufacture, and how a company's philosophy shapes its products.
A focused answer to OCR A-Level Product Design on design-led companies: the design approach, brand identity and design language of Apple, Dyson, Braun, Alessi, IKEA and Gtech, and how each company's philosophy and manufacturing strategy shape its products.
Sources & how we know this
- OCR A Level Design and Technology (H404-H406) specification — OCR (2017)