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Marketing

Quick questions on Segmentation, positioning, product life cycle and the Boston matrix - OCR A-Level Business

2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is q1?
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A market grows from £20m\pounds 20\text{m} to £23m\pounds 23\text{m}. Calculate the market growth rate. [2 marks]
What is q2?
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Analyse one way the product life cycle could guide a firm's marketing decisions. [6 marks]

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