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Global business
Quick questions on Global marketing strategy and the global marketing mix - OCR A-Level Business
2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is q1?Show answer
State the difference between standardisation and adaptation in global marketing. [2 marks]
What is q2?Show answer
Analyse one reason a firm might adapt its product when entering an overseas market. [6 marks]
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